“Where we had the most control was at the gigs. So the idea was to get people to the gig. We had divided the whole world into two categories: there was flyers and there was the gig. You’re either doing the gig, which is like one hour of your life, or everything else to get people to the gig. Interviews were flyers, videos were flyers, even records were flyers. We didn’t tour to promote records, we made records to promote the tours, because the gig was where you could make the money.”

Mike Watt, The Minutemen, quoted in Our Band Could Be Your Life by Michael Azzerad

(via Austin Kleon)