The Amazon Paradox

Buy local? Support indie biz? Sometimes. Author Todd Walton on why Amazon is not the enemy.

Ironically, local independent bookstores with their extremely limited shelf space carry almost entirely main­stream corporate product (i.e. imitative junk) because that is what most people buy. Amazon, on the other hand, has unlimited shelf space and carries everybody’s books and music, including works by the most esoteric poets and writers and musicians in the world, works no one else will carry.

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To sum up a prevalent notion of reality shared by way too many people who should know better: if you can’t get a gigantic corporation to publish your books and spend tons of money getting those books reviewed and advertised and distributed to local indie bookstores, you should just stop writing. And stop recording music, too. Just make a living some other way. Don’t even try to be an artist unless you can be immensely successful and have articles written about you in The New Yorker. To do otherwise is unfair to small businesses. Got it?

Todd Walton, via the Anderson Valley Advertiser

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